Big 12 Football Media Days Are Coming Back to Frisco
College football's unofficial kickoff to the season is media days. It is the moment when coaches step to the podium, players face the cameras, and the questions that have been building since January finally get answered in front of the entire country. And for the next two summers - 2026 and 2027 - the Big 12 Conference has made it official. The Big 12 Conference has announced that its Football Media Days will return to Ford Center at The Star in Frisco, Texas for the next two seasons.
Frisco has the event. The Star has the stage. And the city that has quietly become one of the most important addresses in North Texas sports is about to host one of the biggest annual events in college football - twice.
THE DATES AND THE FORMAT.
The 2026 event will take place on Tuesday, July 7 and Wednesday, July 8, with eight programs attending each day at the Dallas Cowboys' headquarters. That means sixteen programs across two days at one of the most recognizable facilities in professional sports. Every coach in the Big 12 will step to that podium. Every quarterback question will be answered - or deflected with a smile. Every bold prediction about the upcoming season will be made in front of cameras from outlets across the country. Big 12 Media Days is the first of the Power Four conferences to kick off the summer media calendar - which means Frisco sets the tone for the entire college football offseason conversation before the SEC, Big Ten, or ACC ever get their turn.
THE STAR - MORE THAN JUST A VENUE.
The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and practice facility in Frisco, Texas. But what makes The Star so significant for Frisco goes beyond the Cowboys connection. The Star was developed as a first-of-its-kind partnership between the City of Frisco and Frisco ISD - which means the Ford Center at The Star is not just home to the Dallas Cowboys during training camp. It is home to Frisco ISD football. Every Friday night during the fall season, the students, athletes, and families of Frisco ISD walk into the same building that is about to host every head coach in the Big 12 Conference. That is a connection that makes this announcement mean something extra for this community.
The Frisco ISD programs that compete inside the Ford Center - the same programs featured in our coverage week after week - play in an arena that the entire Big 12 Conference has now chosen as their home base for the next two summers. That is not a small thing. That is a statement about what Frisco has built and what this facility represents in the broader landscape of Texas sports.
THE BIG 12 KNOWS EXACTLY WHAT IT HAS IN FRISCO.
Big 12 Chief Football and Competition Officer Scott Draper was direct about why the conference keeps coming back. He said The Star has been a tremendous host for this marquee event in the past, providing a great experience for coaches, student-athletes, media, and guests. He said the conference is thankful for the partnership with the Dallas Cowboys for Football Media Days and looks forward to continuing to grow this event at their world-class facility.
The Star previously hosted Big 12 Football Media Days during the 2017, 2018, and 2025 seasons. The track record is there. The experience speaks for itself. And the decision to lock in Frisco for back-to-back years through 2027 tells you that the Big 12 is not just satisfied with what The Star provides - they are committed to making this partnership a defining feature of their annual calendar. WHAT THIS MEANS FOR FRISCO.
Frisco has spent the last decade establishing itself as one of the premier sports destinations in the entire country. The Dallas Cowboys call it home. FC Dallas plays here. The Frisco Roughriders bring minor league baseball to town. And now the Big 12 Conference has locked in their annual media days at the Ford Center for two more years - cementing Frisco's place as a city that does not just host events. It hosts the events that matter.
For the high school football community in Frisco specifically, this announcement carries a meaning that goes beyond the conference room and the press podiums. The same field where Lone Star's squad put up some historic numbers in Texas high school football history. The same building where Wakeland, Centennial, Heritage, Liberty and every other Frisco ISD program competes on Friday nights throughout the fall. That building is now the official home of Big 12 Media Days for 2026 and 2027.
July 7th and 8th. Ford Center at The Star. Frisco, Texas.
The Big 12 is coming to town. And Frisco is ready.
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